Brand clarity & growth in action

A selection of 12 projects I have been privileged to participate in have included:
Brand Custodianship

Brand custodianship of a multinational across the 11 countries it has a footprint in, in Southern Africa. Including concept, design, internal & external campaigns, internal & external communication, advertising etc.

Private Label Strategy

Contribution to the development of a private label strategy in the UAE and the implementation of it’s extensive packaging and customer communication.

Consumption Campaigns

Conceptualisation and management of on & off consumption campaigns for the biggest alcohol brand on the African continent.

In-store Campaigns

Development and implementation of monthly forecourt and in-store campaigns for one of the top oil companies in Southern Africa.

CI Brand Audit

Complete CI brand audit and recommendations for the South African Presidency.

Banking Products

Development and launch of South Africa’s 1st affinity banking products and communication for a top 5 bank.

Customer Club

Strategic guidance for a 1100 store Southern African customer club that converted 7 out of every 10 customers to paid membership.


Publishing of 4 x 64 page titles with print runs of + 300 000 per quarter.

Customer Loyalty Modeling

Customer loyalty modeling that significantly increased sales of core and VAS product for a large furniture retailer.

TV Advertising Campaign

Management of the production of a TV advertising campaign with a production crew of 38 and a cast of 42.

B2B Campaign Development

B2B campaign development for growth of product usage in the financial sector.

Employee Value Proposition

Research into, conceptual development, name generation and roll out of an Employee Value Proposition [EVP] for an international alcohol beverage company.